people exhausting content too early

[Darshil_Shah1]

So weird! This is definitely not expected when everything is checked off-

• Person is in the right stream
• All content unarchived and activated
• Person never received the content from previous sends (nurture or otherwise)

Are you able to share the snapshots of the activity log with Exhausted Content and the the previous cast send for your test record in addition to stream’s snapshot so we can have a look? Of course, be sure to mask/redeact any sensitve information.

[Ashley1]

Yes, Here are some screenshots for context.

Test activity logengagement program

[Darshil_Shah1 · Accepted solution]

Thanks, @Ashley1!

Well, no surprise that this happened, you technically have a single content offer program added to your engagement program stream. Even though you have all the email assets created in a single default program that you have added in your stream, Marketo is gonna consider it as a single content. Ideally, for each content, you should create separate nested default program with each content email and its corresponding send campaign and add it in the stream. In the end, number of items in your stream should match with the number of content that you wish to have in your stream. Hope this makes sense. Let us know if you have questions.

[Ashley1]

That makes sense. Thank You for your help @Darshil_Shah1!

[Darshil_Shah1]

You're very welcome. I'm glad to be of help. 🙂

[Michael_Florin]

Darshil is right, of course, but let me add one general remark on the "exhausted" concept.

Marketo documentation states that a person is exhausted if they "have received every piece of content in a stream". (https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/us...). But that is incomplete. If you use programs (to be more exact: Smart Campaigns) as content in your stream, a person is also exhausted when they are a program member of all programs in that stream. Even if they did not receive every piece of content.

For example: Let's say you run a 50/50 split in one of the Smart Campaigns that sends the email through the Engagement Program, where 50% receive the email and 50% don't. If you make all persons members of that program, they all count as exhausted.