Nurture Campaigns

[Germaine_Willia]

Can Marketo Nurture Campaigns work with web pages rather than a Marketo landing page?

Does it matter?

[Jackie_Potts · Accepted solution]

We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

[Germaine_Willia]

This is good to know. I appreciate the reply.

[Dan_Stevens_]

Sure, you can include any link in your nurture emails - and track those clicks.  They can even be links to third-party sites.

[Germaine_Willia]

I wasn't sure, but thanks for confirming.

[BenjaminJacquet]

Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website

[Germaine_Willia]

Thanks. Yes, we have the Munchkin Code set on our website. I just wasn't sure how/whether the campaign would work with a web page rather than a marketo page. 'preciate the reply.

[Anonymous]

You can create landing page on Marketo platform or on your website. As Benjamin Jacquet​ mentioned you should add munchkin code to your website. If you include form on your landing page which is hosted on your website, there are two options: 1. You can create form on Marketo and use embed code or 2. You can build it on your website and complete its data with API.

[Germaine_Willia]

Thanks. Gotcha!