Hi Sue, As other had said there's no definitive answer to this, but in many cases, having products-specific scoring will likely be difficult to implement as well as leveraging for the sales team. Maintaining such system may also prove challenging depending on the lifetime of your products, what do you when one is discontinued? Instead of product-specific scoring you might keep these to product-lines and could have "[Product line] Product of Interest" fields to stamp based on certain interactions such as page visits, form submitting etc. Score would translate sales readiness of your leads and the product of interest fields could be a more digestible way for your sales team to identify what they are after. At the end of the day it really comes down to what's gonna serve your business better to find the right balance between level of details and usability. Cheers,
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