BenjaminJacquet
Level 2
Sydney
Marketing Technology Manager
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3 weeks ago
I haven't tested it but it may be that you could send Operational emails from Engagement Program if using nested Default Programs? Maybe something to try if your instance requires the emails to be Operational for whatever reason.
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06-26-2020
12:53 AM
You may be able to do this in the flow of a Smart Campaign using a choice.
Say you have something like
SL:
- Trigger Data Value changes (Field A)
- or Trigger Data Value changes (Field B)
Flow:
Changes Score:
- Choice 1 if (Field A) is {{lead.Field B}}, change the score
- Else, do nothing
I don't have Integer fields that I can readily edit to test but it works fine with Strings and given you're looking for "equal" value, I can't imagine it would be very different.
Otherwise you could consider storing the value into String fields but that's not a very "elegant" solution 😕
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06-23-2020
08:25 PM
It seems that the trigger to transition between Stream is "email is delivered" meaning that the user goes through the transition as soon as the previous email is delivered. This allows the user has essentially a week to become customer and will still get the next email (unless you are using nested Programs to exclude those in the Stream)
Also the transition rules exclude users whose Lifecycle status is Account, thus they do not run through the flow and cannot be paused.
There is likely multiple ways to fix this, I can think of managing the pause step via a separate Smart campaign running weekly prior to the email send, or using nested Programs to filter out records with Lifecycle status is Account at time of send.
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07-07-2018
11:46 PM
I would imagine however, that if you delete a segment from a Segmentation it will wipe away existing dynamic content for it. Although I am doubtful Marketo would allow you to delete it if in use.
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06-23-2018
08:14 PM
Ideally you want to build your lead scoring inside a single program, separate from your BAU campaigns. That would make it much easier to use and keep track of the different interactions you score on (in opposition to have scoring Smart Campaigns scattered all over your instance) Cheers,
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06-23-2018
08:09 PM
2 Likes
Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website
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06-16-2018
11:11 PM
You should be able to identify them creating a Smart list like: "Member of Program/Send Smart list" but "Not Was Sent email" However, depending on how your audience is built, the above could also include people with invalid email addresses, unsubscribes etc. thus you want to filter these before pushing them into a "Send email" flow.
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04-08-2018
05:41 PM
I encountered a similar problem a few months back where my email got "corrupted" when cloned. Does the issue persist cloning the original email multiple times? Might be worth reaching out to support to look into it.
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03-13-2018
11:48 PM
1 Like
Done. Hope this helps
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08-28-2017
05:31 PM
2 Likes
One thing to be aware when filtering previous recipients/tradeshow attendees in the Smart list is that they would enter the newly created Program anyway and then be blocked in the Smart Campaign. They wouldn't receive the first email but they would have to wait for the next cast to receive the second one. Similarly people currently in the stream would not receive anything for a cast, which can be annoying if you have a fairly slow cadence. In order to avoid this you can build a separate Smart Campaign to change previous recipients/tradeshow attendees's Campaign Status to "Member" of your default Program. This way the Engagement Program would skip it altogether as if these records already ran through it.
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08-28-2017
05:05 PM
2 Likes
Hi Sue, As other had said there's no definitive answer to this, but in many cases, having products-specific scoring will likely be difficult to implement as well as leveraging for the sales team. Maintaining such system may also prove challenging depending on the lifetime of your products, what do you when one is discontinued? Instead of product-specific scoring you might keep these to product-lines and could have "[Product line] Product of Interest" fields to stamp based on certain interactions such as page visits, form submitting etc. Score would translate sales readiness of your leads and the product of interest fields could be a more digestible way for your sales team to identify what they are after. At the end of the day it really comes down to what's gonna serve your business better to find the right balance between level of details and usability. Cheers,
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08-20-2017
06:27 PM
1 Like
"Others" might include webmails as it not clearly represented in any other category (though that's just a guess of mine)
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07-24-2017
12:15 AM
1 Like
Not sure if it would work but why not creating a Smart list with the filter filter "Has Certificate" and reference it in your Segments? One would assume the Smart list gets updated when the Custom Object does.
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07-23-2017
11:58 PM
1 Like
As said above this depends a lot on your business and the data you have available. To add to what was previously said, you could segment on different product/services of interest, nurture stage, relationship etc.
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06-11-2017
12:41 AM
1 Like
UniversalID is amazing though it is quite frustrating to not being able to log a support ticket because of being logged into a sandbox instance that does not have the rights. When this happens the user is left with no other solution than going back to Marketo and change instance before going back to community (though I often experience that I need a full log-out / log-in for this to work) This would easily be solved by having UniversalID baked in nation.marketo as well. Thanks,
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- Find more ideas tagged with:
- marketing nation homepage
- support cases
- universal id
06-11-2017
12:11 AM
6 Likes
Currently when importing Programs across instances any asset that contains either one of those will be ignored, thus requiring to manually strip-off all the dynamic content/snippet manually so to be able to move these across. It would be much better if we could either: Marketo was able to move snippets and dynamic content across instances (Though I would understand that dynamic content might be difficult due to segmentations dependencies) Else being able to move across these assets with a warning that all snippets and dynamic content will be stripped-off during the process Thanks,
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- Find more ideas tagged with:
- dynamic content
- program imports
- snippets
06-05-2016
04:01 PM
1 Like
Hi Jennifer, I've been told the same thing prior to my post so I was always checking the landing page using the live page.
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06-01-2016
04:52 PM
Hi all, I am trying to build a Guided Landing Page Template with a custom font and can't get it to work. Font is hosted on the company's website not in Marketo's Design Studio (though I did ultimately tried to upload those to Design Studio without any more success) Here is what the code looks like in the template: <style> @font-face { font-family: 'myfont'; src: url(' http://www.url-of-the-font.com/fonts/myfont-regular.woff ') format('woff'), url(' http://www.url-of-the-font.com/fonts/ myfont-regular.ttf') format('truetype'), url(' http://www.url-of-the-font.com/fonts/ myfont-regular.svg') format('svg'), url(' http://www.url-of-the-font.com/fonts/ myfont-regular.eot') format('eot'); font-weight: normal; font-style: normal; } * { font-family: 'myfont'; } </style> Searching through the community I found posts that lead me to think I'm on the right path such as those below though I guess I'm missing something. https://nation.marketo.com/message/114839#comment-114839 Regalix Marketo Services: How to add custom font to Marketo templates I also tried placing the @font-face in a separate stylesheet hosted in the Marketo Design Studio but this does not seem to work either. Any idea of what I may be missing here? Thanks, Benjamin
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