Can Marketo Nurture Campaigns work with web pages rather than a Marketo landing page?
Does it matter?
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We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.
This is good to know. I appreciate the reply.
Sure, you can include any link in your nurture emails - and track those clicks. They can even be links to third-party sites.
I wasn't sure, but thanks for confirming.
Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website
Thanks. Yes, we have the Munchkin Code set on our website. I just wasn't sure how/whether the campaign would work with a web page rather than a marketo page. 'preciate the reply.
You can create landing page on Marketo platform or on your website. As Benjamin Jacquet mentioned you should add munchkin code to your website. If you include form on your landing page which is hosted on your website, there are two options: 1. You can create form on Marketo and use embed code or 2. You can build it on your website and complete its data with API.