Numbers in the "Original Search Phrase" Field?

[Adam_Vavrek1]

In the field Original Search Phrase, I keep seeing numbers (usually 1 or a three digit number). Does anyone know why this is?

[Anonymous]

I've also seen clicks from Google Display Network ads populate numbers into those fields.

[Gunjan_Batra1 · Accepted solution]

Hi Adam,

Google moved to secure search long back and does not share the keywords with any analytics tool, Ideally search phrase should be blank in this case. I think we should look into backend server log being created for a couple of leads (request Marketo) and try to drill down further.

Thanks,
Gunjan

[Adam_Vavrek1]

Gunjan, most are coming from either Facebook (l.facebook.com) or Google Ads (googleads.g.doubleclick.net). I'm just wondering what's causing the numbers to populate in that field.

[Josh_Hill13]

is it glcid=3930394xccd  or something? That's from adwords.

[Gunjan_Batra1]

Hi Adam,

Do you know orginal referrer for these records?

Thanks,
Gunjan