Not merging records = Creating duplicates?

[cjmendoza1894]

Hi,

New to Marketo. Just want to ask if I choose not to merge records, will that mean I'm creating a duplicate? How will the activity be tracked then?

Thanks in advance!

[SanfordWhiteman]

Not merging in what exact context? Your question is pretty vague. Are you talking about Munchkin sessions being associated (a form of merging)? Or the Merge Leads flow step or REST API call?

[Katja_Keesom]

To give you a proper answer we do indeed need some more context on your use case.

To get you started, I wrote a blog about the topic a while ago: https://nation.marketo.com/t5/product-blogs/why-email-duplicates-matter/ba-p/309068

[Jashan]

⚠️ This post was removed for violating Community Guidelines.

[SanfordWhiteman]

@Jashan I believe there’s self-promotion in this reply, so please edit it ASAP.