Not merging records = Creating duplicates?

cjmendoza1894
Level 2

Not merging records = Creating duplicates?

Hi,

 

New to Marketo. Just want to ask if I choose not to merge records, will that mean I'm creating a duplicate? How will the activity be tracked then?

Thanks in advance!

 

4 REPLIES 4
SanfordWhiteman
Level 10 - Community Moderator

Re: Not merging records = Creating duplicates?

Not merging in what exact context? Your question is pretty vague. Are you talking about Munchkin sessions being associated (a form of merging)? Or the Merge Leads flow step or REST API call?

Katja_Keesom
Level 10 - Community Advisor + Adobe Champion

Re: Not merging records = Creating duplicates?

To give you a proper answer we do indeed need some more context on your use case.

To get you started, I wrote a blog about the topic a while ago: https://nation.marketo.com/t5/product-blogs/why-email-duplicates-matter/ba-p/309068

Jashan
Level 2

Re: Not merging records = Creating duplicates?

⚠️ This post was removed for violating Community Guidelines.

Jashandeep Kaur
SanfordWhiteman
Level 10 - Community Moderator

Re: Not merging records = Creating duplicates?

@Jashan I believe there’s self-promotion in this reply, so please edit it ASAP.