Multiple Product Line/Topic Nurture Program

[Alex_Firtl]

Hey Nation,

I'm working on revamping our nurture programs. We have 4 different product lines, and 6 different "topics" that we'd like to run people through based on actions they've taken, and I could use some additional brainpower working through our complex nurture logic.

For this scenario, let's say the emails are grouped into letter groups, and each email under would be a number following that letter code...

Product Line and Topic Codes	Email Codes
Product 1 - "W"	Email 1 - W1 Email 2 - W2 Email 3 - W3 Email 4 - W4
Product 2 - "X"	Email 1 - X1 Email 2 - X2 Email 3 - X3 Email 4 - X4
Product 3 - "Y"	Email 1 - Y1 Email 2 - Y2 Email 3 - Y3 Email 4 - Y4
Product 4 - "Z"	Email 1 - Z1 Email 2 - Z2 Email 3 - Z3 Email 4 - Z4
Topic 1 - "A"	Email 1 - A1 Email 2 - A2 Email 3 - A3 Email 4 - A4
Topic 2 - "B"	Email 1 - B1 Email 2 - B2 Email 3 - B3 Email 4 - B4
Topic 3 - "C"	Email 1 - C1 Email 2 - C2 Email 3 - C3 Email 4 - C4
Topic 4 - "D"	Email 1 - D1 Email 2 - D2 Email 3 - D3 Email 4 - D4
Topic 5 - "E"	Email 1 - E1 Email 2 - E2 Email 3 - E3 Email 4 - E4
Topic 6 - "F"	Email 1 - F1 Email 2 - F2 Email 3 - F3 Email 4 - F4

We've then prioritized these emails and ideally would just run down a single engagement stream. If the person qualifies for only one of the product or topic tracks above, then they would simply run through those 4 emails. HOWEVER if they qualify for 2 or more tracks, then we'd like to insert the Second Track's first email right before the First Track's last email.

Here's an example:

A1

A2

A3

W1 (if they meet the criteria)

A4

W2

W3

B1 (if they meet the criteria)

W4

B2

B3

X1 (if they meet the criteria)

B4

X2

X3

....etc....

Any ideas on how I should structure this? Ideally, if they ran through the whole thing (only qualifying for one topic), then they would run through it again if they later qualified for another topic.

I was initially just going to drop all the emails into individual programs in one Engagement Stream, but wanted to ask you all first in case there's a better idea.