So I've hit a bit of a blocker with my attribution reporting set-up… I've created various SCs to track and update program status' for my various channel values but the only leads which are qualifying as members for these are new leads who have come through these channels as first touch. I was hoping my leads would pass through any SC that corresponded with their activity (including PPC SCs, social SCs, etc) to support the multi-touch attribution / show on the opportunity influence analyser. I can see why this is happening (& in theory is therefore working as it should) as I presume the ‘referral source’, etc is listening out for these details in the lead info opposed to the campaign url which is possibly why I’ve not managed to capture this info. Does anyone have any experience of setting up multi-touch attribution and can share ideas on how best I can capture this information moving forward (without RCE)? I’ve asked support for advice on this but they’ve suggested I ask on here as they don't see any workaround at the moment to look for multi touch…

Hi Ellie,What you pointed out about referral source is only populated once and therefore will not help you. And I agree with the above points that you probably want to look for a higher bar than visits page. If you just want to look at dollars spent to CTR then GA is best for that. If you want to start tracking after they are known leads, then you can use Marketo. For PPC I specifically use UTM parameters because they will be replaced each time. Say for example you want to track Google, Bing, and Yahoo. You would create 3 separate programs in the PPC channelThe Program statuses could be Visited (not success)Converted (Success)Program - GoogleSC - Trigger Fills out formutm source = googleFlow1) Change progression in program - Google to Converted2) Change acquisition program (if empty) to Program - Googleusing utm parameters like utm_source, utm_campaign utm_medium will help address the issues that you are having. Just place the utm parameters in your forms as hidden fields. If you are executing PPC campaigns you are most probably already using the utms

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Re: Multi-touch attribution

Thanks you all for your input - really useful & Dan that is definitely somewhere we'd like to get to. At the moment we are tracking this but in a very manual way.