Marketo sees the (custom) unsubscribe link as traceable link

[Grégoire_Miche2]

Hi all,

Surprise today when reviewing the scoring logs: Marketo detects clicks on the unsubscribe link.

This link is set up in a snippet, with the following code:

<a style="color: #9a9a9a; text-decoration: none !important;" href="https://info.generixgroup.com/FR-Unsubscribe_Request.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" target="_blank">Follow this link</a> to unsubscribe

But the clicks on this link appear in the log and the scoring is fired on that click.

This is surprising to me as I had understood that the mere fact of adding the mkt_unsubscribe=1 to the URL would tell Marketo thta this is an unsub link and that it should not be tracked.

Should we add a  class="mktNoTrack" to the link ?

-Greg

[Josh_Hill13]

did you test that?

[Grégoire_Miche2]

What? adding the "notrack" class? Not yet

[Grégoire_Miche2 · Accepted solution]

I did run the test, and it works well.

So adding the class="mktNoTrack" seems to do the trick.

-Greg

[Victoria_Chu]

Grégoire Michel​ we use a custom unsubscribe page and have "mkt_unsubscribe=1" and "mkt_tok=##MKT_TOK##" in our URL parameter. We are seeing double counting of clicks when someone unsubscribes. Can you confirm if adding "mktNoTrack" will solve this issue? Thanks.

[Grégoire_Miche2]

Hi Victoria,

Yes, this works.

-Greg

[Dan_Stevens_]

Hi Greg - Marketo still hides these clicks from the "clicks" and click %" metrics that are part of the email performance report, correct?

[Brian_Law_MKTO]

Hi Greg, I advise clients when creating a scoring campaign for clicks link in email to add the 'Link' constraint to the trigger and surpress key words via not contains like 'unsubscribe', 'preferences, etc. Thanks!

[SanfordWhiteman]

But Brian, the ostensible purpose of mkt_unsubscribe=1 is to tag the link so Marketo can treat it differently from general links. What is its purpose, if not what Greg expects here?

[Nicholas_Manojl]

I don't know.

And maybe this is wishful thinking.

Is this an instruction for feedback loop reporting providers?