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Marketo sees the (custom) unsubscribe link as traceable link

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Grégoire_Miche2
Level 10

Hi all,

Surprise today when reviewing the scoring logs: Marketo detects clicks on the unsubscribe link.

This link is set up in a snippet, with the following code:

<a style="color: #9a9a9a; text-decoration: none !important;" href="info.generixgroup.com/FR-Unsubscribe_Request.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" target="_blank">Follow this link</a> to unsubscribe

But the clicks on this link appear in the log and the scoring is fired on that click.

This is surprising to me as I had understood that the mere fact of adding the mkt_unsubscribe=1 to the URL would tell Marketo thta this is an unsub link and that it should not be tracked.

Should we add a  class="mktNoTrack" to the link ?

-Greg

1 ACCEPTED SOLUTION
Grégoire_Miche2
Level 10

I did run the test, and it works well.

So adding the class="mktNoTrack" seems to do the trick.

-Greg

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