Marketo Integration with WebEx Webinars

[Katja_Keesom]

At this stage it is also worth mentioning the Interactive webinar feature Adobe have now built into Marketo natively. It is powered by Adobe Connect which IMO provides a good structure for presenters and hosts, is easy to set up and provides you with a wealth of native engagement activities. It will be full GA by the end of this quarter if the planning provided at summit can be trusted and should soon also have a full on demand version with a GenAI-powered landing page hosting some cool features.
As, depending on your Marketo contract, this feature is also available for free, it is a serious contender as far as I am concerned, with no integration effort involved.

[Jo_Pitts1]

@Katja_Keesom ,

Sadly this isn't yet available in all regions.  Those running of the Sydney pod don't yet have it (or even a timeline for it).

Cheers

Jo

[Katja_Keesom]

The message at summit was that the deployment will be sped up and all instances should have it by the end of Q2.

[KevinH]

That's great news. Only have seen one instance so far that got it deployed. 

[Zoe_Forman]

@Katja_Keesom really looking forward to testing and using the integrated Marketo webinars.

Globally each region is drifting off in different directions - ON24, Webex, YouTube Live so this can bring us global brand consistency and we can add templates and guidelines of the less mature markets to follow.