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Re: Marketo Events App and Marketo Moments App End of Life

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LauraT
Level 2

Re: Marketo Events App and Marketo Moments App End of Life

It was the same for us. If we had notice, we would have downloaded the app on all our ipads, now we are left with a few ipads with Marketo installed and now scrambling to try find an alternative. Found it a very strange decision to remove something so integral for an automated event experience. 

Steven_Vanderb3
Marketo Employee

Re: Marketo Events App and Marketo Moments App End of Life

An alternative to the Event App that customers can use is instead:

 

  1. Create a Landing Page for the event check-in with a Form for the visitor to fill in. Make sure you use the noindex, nofollow header so it is not indexed by search engines.
  2. Add the following code snippet to the page to clear the cookies from the browser automatically when the Form is submitted to prevent undesired updates/tracking on the same lead record https://developers.marketo.com/blog/clearing-marketo-tracking-cookie-from-forms-2-0-submission/
  3. Create a trigger campaign that moves any record that fills out this form to the Attended status in your event program.

 

The benefit of this method is that you can style your check-in page to have branding that fits the event and business, rather than having to use the (way outdated!) Marketo branding of the app.

Diego_Villamiza
Level 2

Re: Marketo Events App and Marketo Moments App End of Life

Thanks Steven.

We implemented a similar solution for checking registered people. However for large events having the drop down list is quite inefficient.  Any idea how to add a search functionality in the form to easy find attendees from the list ?   The select field option doesn't prompt the keyboard on an iPad which make the process lengthy.  Any suggestion to improve the usability of the form for this purpose ?

 

Steven_Vanderb3
Marketo Employee

Re: Marketo Events App and Marketo Moments App End of Life

Can you just have the attendees enter their email address themselves rather than have them try to choose from a list?

Diego_Villamiza
Level 2

Re: Marketo Events App and Marketo Moments App End of Life

No, because we don't want un-registered emails address or misspelling typing inputs. 

Zoe_Forman
Level 7 - Champion

Re: Marketo Events App and Marketo Moments App End of Life

@Steven_Vanderb3 The landing pages and partner integrations work well, although do rely on good wifi at an event.
I understand that the Marketo app was getting dated, but its simplicity for use at smaller events and ability to capture leads when offline or on device data then sync at the end of the day was useful.

But times move on and I have one iPad still in use by a small sales team who are reluctant to let it go with the app installed.