We still use a tokenized template to make the email modifications faster, but have to schedule the campaign manually when we're ready to send the blog update email, and are still having to populate the blog post info into Marketo (just via tokens) - all around it's just a massive time-suck. Agreed with Sanford that it will unfortunately require an investment to automate.
Hi Lisa,
The previous agency I worked for - Grazitti Interactive, had created a custom Marketo-WordPress connector which precisely automates the functionality that you mentioned. Perhaps Alok Ramsisaria or Shailendra Pratap can arrange a demonstration for you on how the connector works!
Best Always,
Karan Hari
Hi Karan,
Thanks for looping me here.
Hi Lisa,
I would be happy to connect and share more info about managing blog subscriptions in Marketo. Would appreciate if you could follow me to connect and discuss further.
Thanks,
Shailendra