I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as:
- email deliver ability
- Open Rate
- Click Thru Rate
- Click to open
I am currently using Silverpop's 2014 email benchmark metrics but I know that it contains B2C. Does anyone know of stats are for B2B?
I did find Epsilon's Q1-2015 email trends and benchmarks. I tried to reach out to them but no one has gotten back to me. I understand they do a lot of B2B. Any help is greatly appreciated.
Please see my roundup
Didn't find what I was looking for but this is great content. Thanks for sharing!
Hey Nelson, I know it isn't exactly what you're looking for, but the 2015 Silverpop Email Benchmarks are out as well. I find that they give us a general idea of things, and what our goals should be even if we're B2B and they include some B2C.
Thank you Dory, I did take a look. Still not B2B but always good directional metrics
Hi Nelson - The most recent I've seen with anything related to B2B is this post from Hubspot featuring some basic stats. This one from Marketingprofs is a bit older. If you find anything more up to date, please post it as I'm also curious to see. Thanks!