Lead scoring

[Anonymous]

I am wanting to find out how to add non-marketo activity to lead scoring.  We have manual entries that need to be added into Marketo.

[Kristen_Malkov1]

You could easily do a list upload with the scores you're wanting to push to custom fields.

[Anonymous]

We are trying to capture information that has been manually provided to us such as email addresses, first name/last name, school address, contact information.  How can we create a lead score for manual entries.

[Kristen_Malkov1]

Hi Lori,

Emily is correct. You can build demographic scoring into your model which should assist with adding scores for the entries you specified above in addition to your behavioral scoring.

[Anonymous]

You can run demographic lead scoring when a lead is created (ie from your list import) or when the lead data value changes. We have both options for our demographic scoring in case something is manually appended.

[Josh_Hill13]

What sort of behavior?

where is the behavior recorded? Please be specific.

[Anonymous]

Thanks Josh.  I'll get back to you.