Re: Lead scoring

Anonymous
Not applicable

Lead scoring


I am wanting to find out how to add non-marketo activity to lead scoring.  We have manual entries that need to be added into Marketo.

6 REPLIES 6
Josh_Hill13
Level 10 - Champion Alumni

Re: Lead scoring

What sort of behavior?


where is the behavior recorded? Please be specific.

Anonymous
Not applicable

Re: Lead scoring

Thanks Josh.  I'll get back to you.

Kristen_Malkov1
Level 8

Re: Lead scoring

You could easily do a list upload with the scores you're wanting to push to custom fields.

Anonymous
Not applicable

Re: Lead scoring

We are trying to capture information that has been manually provided to us such as email addresses, first name/last name, school address, contact information.  How can we create a lead score for manual entries.

Anonymous
Not applicable

Re: Lead scoring

You can run demographic lead scoring when a lead is created (ie from your list import) or when the lead data value changes. We have both options for our demographic scoring in case something is manually appended.

Kristen_Malkov1
Level 8

Re: Lead scoring

Hi Lori,

Emily is correct. You can build demographic scoring into your model which should assist with adding scores for the entries you specified above in addition to your behavioral scoring.