Dear Marketo PM,
I know Christmas is over, but still we are in January and I decided to write that post with the hope that it would be read and taken care of, for good. It's about that long list of apparently minor things that at the end of the day, dramatically impair the productivity and, even worse, induce user errors.
As any one who is a little active on the community, I very often bump into some repetitive questions about the exact same issues. What's really frustrating is that all of these issues are in the Idea section, some of them have been there for 5 years or more. Each of them, taken alone, seems minor, but when you gather them all together, you discover, as I did, that is sums up to a significant amount of frustration and wasted time for regular users.
Of course, this list is not exhaustive, and obviously subjective. I have deliberately left out key features that would indeed represent significant improvements but also be changes in the functionalities of the software. Instead, I concentrated here on these "minor" things that impact our day-to-day operation of the core product but which fix would not change what we can do with Marketo. Of course again, I'll add on any other missing "minor" feature readers point to me. I also encourage the readers to vote for all the ideas listed here and express their willingness to have them fixed.
Here they are:
In addition to the speed of the product it-self (some simple queries even on a 50k or 200k DB can take minutes to return a result) See (Thx c3fe9112321230d5eee5edffd64ff2ec9f973314 and also Iryna Zhuravel for pointing this out) here is a list of issues that make us waste operating time:
There are 50+ points listed in this page, and 60+ ideas, and it's really impossible for a normal Marketo user to run a working session without bumping into many of them, and this many times a day, every day. People do change their cars because they do not like the radio or because of some repetitive glitches in the windscreen wiper. They may as well change their marketing automation system because after a while they tend to see more the defaults above than all the good things that Marketo does for them.
This is excellent, Greg!!! we are spending so much time battling all these issues, and don't even get me started on RCA/RCE, after we had to wait for a good hour for a report we needed ASAP (Marketo just won't load it) some folks in our org started talking about switching to a different MAP platform. Now that a certain CRM company is very actively peddling their very own "native integration" MAP to their customer base, Marketo should really step up their game with this
I've been particularly frustrated with RCE lately, here are just a few things:
Excellent list! It's amazing to me how long some of these seemingly no-brainer improvements to the core product have been begged for on the Community; instead, I feel like we see tons of 'nice to have' updates that have little to no impact on our day-to-day/practical use of the platform (ie 3+ years of asking before we got mobile-ready landing pages).
It's also amazing to me (and a little discouraging) as I read through this, how many of these issues I have just come to live with and stop asking for.
A couple other long time asks on my list are:
- More options on permissions (ie a workflow setup that would allow for sending campaigns to an approver; only allowing certain users to create certain assets in certain places in the application, etc)
- For "campaign is requested" triggers, a way to show which campaigns are requesting that trigger (right now we are blind to that fact once a campaign is set up with that trigger)
Looking forward to some (any!) of the things on this list getting checked off!!
This is the very reason why I created this post: taken alone, each of these "no-brainer" points seems minor. What's is it difficult to leave with is the accumulation.
In fact, my experience after a few tens of Marketo implementations is that enhanced marketing productivity is the very first benefit that teams see and appreciate, almost immediately, while the other benefits take much more time to come in.
These "minor" issues come in the way and that is really a pitty.
This is a fantastic list and I agree with all the points. In fact, because Marketo is still lacking this seemingly simple and basic functionality along with other issues, we have been prompted to seriously consider switching to Pardot at the end of our contract term this year.
Hi Kasey Schmitz,
Do not think Pardot or any other product on the market does a better job. Pardot functionality set is quite narrower than Marketo's, especially in your organization (That I happen to know quite well ). You would for instance loose the workspaces and the program cloning capabilities.
We can continue this conversion privately, if you want. Just follow me or email me at firstname.lastname@example.org,