Is there a way to see what marketing platform an email was built in?

Philip_Tieu · ‎07-25-2016

Often, I see an email in my personal inbox with features or aesthetics I really like at which point I'm curious what the email was built in or with. Is there an easy way to determine what was used for each email?

For example, I noticed that all unsubscribe links with "list-manage.com" in them are from MailChimp based emails. Some links have "/pub/optout" in them, some others have "https://click.email." in them. Alternatively, I tried using the "view in browser" links and using view source but couldn't find anything useful. Are there any dead giveaways to if an email was created in Marketo?

Eileen_DeLeon · ‎07-26-2016

I like the Datanyze Insider Chrome extension for this! Visit the sender's company website and click the extension in your browser. It will show you many of the technologies detected on the page. You might see something like MailChimp listed under "Email Delivery" while Marketo would be listed under "Marketing Automation."

Datanyze Insider - Chrome Web Store

No surprise here: looks like Marketo is the MA platform of choice for Marketo!

Philip_Tieu · ‎07-26-2016

Wow, what a cool extension! It answers questions I didn't even know I had

SanfordWhiteman · ‎07-26-2016

But if a company uses multiple ESPs/MA platforms, that won't tell you which was used for a given email.

The SMTP headers are the source of truth here.

SanfordWhiteman · ‎07-25-2016

Do you mean sent from Marketo? You can look for a X-MarketoID header.

Philip_Tieu · ‎07-26-2016

I tried to view source and read between the <head> and </head> tags but I couldn't find an ID. Where would the header information be located?

SanfordWhiteman · ‎07-26-2016

Not the source but the SMTP Headers. Like so:

Philip_Tieu · ‎07-26-2016

Thanks Sanford! If anyone's looking for the SMTP headers, I found this using the "Show original" option from the drop down menu in gmail!

Juan_de_Dios_Ng · ‎07-26-2016

To get some clues you can do some of the below

Look at the links in the email
Look at the unsubscribe link
Check who registered the sending domain by using a Whois checker
Check who owns the email’s sending IPs

Anonymous · ‎07-25-2016

For marketo it will usually have objects that begin with mkt. in them