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Is there a way to see what marketing platform an email was built in?

Philip_Tieu
Level 5
Level 5
‎07-25-2016 01:22 PM
‎07-25-2016 01:22 PM

Is there a way to see what marketing platform an email was built in?

Often, I see an email in my personal inbox with features or aesthetics I really like at which point I'm curious what the email was built in or with. Is there an easy way to determine what was used for each email?

For example, I noticed that all unsubscribe links with "list-manage.com" in them are from MailChimp based emails. Some links have "/pub/optout" in them, some others have "https://click.email." in them. Alternatively, I tried using the  "view in browser" links and using view source but couldn't find anything useful. Are there any dead giveaways to if an email was created in Marketo?

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Anonymous
Not applicable
‎07-25-2016 01:47 PM
‎07-25-2016 01:47 PM

Re: Is there a way to see what marketing platform an email was built in?

For marketo it will usually have objects that begin with mkt.  in them

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-25-2016 09:54 PM
‎07-25-2016 09:54 PM

Re: Is there a way to see what marketing platform an email was built in?

Do you mean sent from Marketo? You can look for a X-MarketoID header.

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Juan_de_Dios_Ng
Level 3
Level 3
‎07-26-2016 02:05 AM
‎07-26-2016 02:05 AM

Re: Is there a way to see what marketing platform an email was built in?

To get some clues you can do some of the below

  • Look at the links in the email
  • Look at the unsubscribe link
  • Check who registered the sending domain by using a Whois checker
  • Check who owns the email’s sending IPs
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Philip_Tieu
Level 5
Level 5
‎07-26-2016 10:47 AM
‎07-26-2016 10:47 AM

Re: Is there a way to see what marketing platform an email was built in?

I tried to view source and read between the <head> and </head> tags but I couldn't find an ID. Where would the header information be located?

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-26-2016 11:38 AM
‎07-26-2016 11:38 AM

Re: Is there a way to see what marketing platform an email was built in?

Not the source but the SMTP Headers.  Like so:

pastedImage_0.png

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Philip_Tieu
Level 5
Level 5
‎07-26-2016 11:46 AM
‎07-26-2016 11:46 AM

Re: Is there a way to see what marketing platform an email was built in?

Thanks Sanford! If anyone's looking for the SMTP headers, I found this using the "Show original" option from the drop down menu in gmail!

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Eileen_DeLeon
Level 2
Level 2
‎07-26-2016 01:47 PM
‎07-26-2016 01:47 PM

Re: Is there a way to see what marketing platform an email was built in?

I like the Datanyze Insider Chrome extension for this! Visit the sender's company website and click the extension in your browser. It will show you many of the technologies detected on the page. You might see something like MailChimp listed under "Email Delivery" while Marketo would be listed under "Marketing Automation."

Datanyze Insider - Chrome Web Store

No surprise here: looks like Marketo is the MA platform of choice for Marketo!

Screen Shot 2016-07-26 at 4.45.08 PM.png

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-26-2016 01:53 PM
‎07-26-2016 01:53 PM

Re: Is there a way to see what marketing platform an email was built in?

But if a company uses multiple ESPs/MA platforms, that won't tell you which was used for a given email.

The SMTP headers are the source of truth here.

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Philip_Tieu
Level 5
Level 5
‎07-26-2016 01:57 PM
‎07-26-2016 01:57 PM

Re: Is there a way to see what marketing platform an email was built in?

Wow, what a cool extension! It answers questions I didn't even know I had

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