IOS 10 Unsubscribe Link

[Anonymous]

I understand it is an iOS10 feature, but I want to ensure the unsubs are not going to the Marketo unsubscribe, but to the specific URL we use in our footer; we do not manage our unsubs in Marketo.

[SanfordWhiteman]

You cannot do this. Primarily (but not only) because the unsubscribes don't go to a "URL" as you are understanding it, but to an SMTP address (technically, a mailto: URL, but ​not an http: URL).

[Anonymous]

Our account is set up so we have multiple brands under one instance. This means if someone opts out of one brand it will opt them out of all and that is not what we want. Is there no way around this or to change it in some way to account for this?

[SanfordWhiteman]

We do not want it to be a Marketo link since we use our own unsub URL.

The link (like Dan said) is not "a Marketo link."  It's an iOS link, like Gmail also provides.  When clicked, it doesn something very simple: sends an email (under the hood) to Marketo's special automated unsubscribe address.  You can't have that email go anywhere else, no.

[Anonymous]

Is there some way around this? We need to ensure the unsubs are not going to Marketo but to our specified URL.

[Justin_Cooperm2]

Valerie, I think there is some confusion here.

This feature is very similar to when a user marks an email as spam. In this case, sometimes a user's email service will notify Marketo via a feedback loop that the message was marked as spam. The user is not directed to any live URL, they just click "mark as spam" in their email client. This is a similar feature, but for unsubscribe. The user clicks "unsubscribe" in their email client (iOS in this case), which causes their email client to notify the email sender that the user unsubscribed. The user is not directed to any URL. In this case, Marketo gets the notification from iOS and unsubscribes that lead.

Is that clearer?

[Anonymous]

That is clearer and I do understand now. I responded to another comment above:

Our account is set up so we have multiple brands under one instance. This means if someone opts out of one brand it will opt them out of all and that is not what we want. Is there no way around this or to change it in some way to account for this?

[Justin_Cooperm2]

You can't change it unfortunately, but what you can do is create a Smart Campaign to see who this has happened to in your lead database.

Filter 1: Data Value Changed

Attribute: Unsubscribed

New Value: True

Reason: Contains, "list unsubscribe"

You can either run a batch campaign to see who had this changed in a time frame or you can trigger off of it and take some other action if you wish.

Justin