IOS 10 Unsubscribe Link

[Anonymous]

"In case of Apple Mail, the ‘unsubscribe’ link is a prominently visible on top. This way on opening the email your subscriber’s first interaction with your email won’t be the well-designed Hero image but the option to unsubscribe. If your subscriber taps the “Unsubscribe” link, Apple Mail will send an email on their behalf to unsubscribe to the mailing list. No more scrolling to the bottom, looking for the Unsubscribe button."

Full Article>> http://www.emailmonks.com/blog/industry-updates/ios-10-unsubscribe-update/

So My question is if they click that will Marketo unsub them or will it send the unsub email to the reply email we set up?

In other articles they say depending on the ESP they will automatically do it for you instead of you receiving an email.

**Added**

I notice it only shows up on transnationals more then it does Newsletters, Sales and etc. ... and it's really random. ex. Adobe/ a hand full of emails don't show Unsubscribe and another hand full does...

Message was edited by: Derek Ward

[Justin_Cooperm2]

We support this. It's the "list-unsubscribe" header in the email, which sends the email to a mktomail.com address

[Anonymous]

We use our own unsubscribe link in our emails and not Marketo's; is there a way to change that in the header?

[Justin_Cooperm2]

@Valerie, as Sanford said, this has nothing to do with your email's content. This is a "header" of the email message that we add to your emails to make that button work correctly in things like gmail, outlook.com, iOS, etc... Basically, you don't have to worry about it, Marketo will unsubscribe the person automatically.

[Anonymous]

Will the unsub link pull from the footer than? We do not want it to be a Marketo link since we use our own unsub URL.

[SanfordWhiteman]

We do not want it to be a Marketo link since we use our own unsub URL.

The link (like Dan said) is not "a Marketo link."  It's an iOS link, like Gmail also provides.  When clicked, it doesn something very simple: sends an email (under the hood) to Marketo's special automated unsubscribe address.  You can't have that email go anywhere else, no.

[Anonymous]

Is there some way around this? We need to ensure the unsubs are not going to Marketo but to our specified URL.

[Justin_Cooperm2]

Valerie, I think there is some confusion here.

This feature is very similar to when a user marks an email as spam. In this case, sometimes a user's email service will notify Marketo via a feedback loop that the message was marked as spam. The user is not directed to any live URL, they just click "mark as spam" in their email client. This is a similar feature, but for unsubscribe. The user clicks "unsubscribe" in their email client (iOS in this case), which causes their email client to notify the email sender that the user unsubscribed. The user is not directed to any URL. In this case, Marketo gets the notification from iOS and unsubscribes that lead.

Is that clearer?

[Anonymous]

That is clearer and I do understand now. I responded to another comment above:

Our account is set up so we have multiple brands under one instance. This means if someone opts out of one brand it will opt them out of all and that is not what we want. Is there no way around this or to change it in some way to account for this?

[Justin_Cooperm2]

You can't change it unfortunately, but what you can do is create a Smart Campaign to see who this has happened to in your lead database.

Filter 1: Data Value Changed

Attribute: Unsubscribed

New Value: True

Reason: Contains, "list unsubscribe"

You can either run a batch campaign to see who had this changed in a time frame or you can trigger off of it and take some other action if you wish.

Justin

[Dan_Stevens_]

The new unsubscribe banner is not a Marketo thing - it's an iOS 10 "feature".  All Marketo is doing is making the unsubscribe process compliant for when users click on the link contained in that banner.

[Anonymous]

I understand it is an iOS10 feature, but I want to ensure the unsubs are not going to the Marketo unsubscribe, but to the specific URL we use in our footer; we do not manage our unsubs in Marketo.

[SanfordWhiteman]

You cannot do this. Primarily (but not only) because the unsubscribes don't go to a "URL" as you are understanding it, but to an SMTP address (technically, a mailto: URL, but ​not an http: URL).

[Anonymous]

Our account is set up so we have multiple brands under one instance. This means if someone opts out of one brand it will opt them out of all and that is not what we want. Is there no way around this or to change it in some way to account for this?

[SanfordWhiteman]

The x-List-Unsubscribe always points to Marketo's servers. And it must point to an automatic SMTP-based unsubscribe address (not web-based), so I doubt you have the equivalent. Also note this same feature has been usable in Gmail for a long time.

[Anonymous]

We are new to Marketo and our previous MA platform does not do this.

[Josh_Hill13]

test it?

[Anonymous]

Well I can't... All the emails I send to test never show me the link. I also sent it to others and no one gets the link... I guess that's a good thing?