I have our website resources set up in programs. I'd like to see how many opportunities resulted from these programs. For example, how many opportunities resulted from someone downloading our whitepaper?
Any suggestions appreciated!!
You could run a smart list with Acquisition program = X and Has Opportunity = True.
There are more advanced reporting you can do in Marketo Revenue Analytics if you have that package. Salesforce campaigns is another good way to track if you use them of course.
Yep, keep in mind that Charlie's method will show you only first touch/acquisition that is directly related to the first time you found a lead.
RCE will also show you Multitouch (MT) and may be closer to what you want.
If you set up SFDC campaigns for the Marketo programs, you can also look at the Campaigns with Influenced Opportunities report in SFDC.