How to embed a survey with several questions in a Marketo Email

[AgnesL]

Hi

I need your help!

I need to automatically send a Marketo email each time, someone fills out a Marketo form on our website.

I have no issue with the trigger.

What I CANNOT do is to embed a survey within my email.

How should I proceed? Is there a tutorial? Should I code it? Is there any example?

Should I work with a third party platform? Which one? And then?

This request is urgent as I need to set up this automated survey email as soon as possible. It is critical for my job.

Thanks a lot for your precious help and time

Agnès

[SanfordWhiteman]

@AgnesL please return to your thread and check responses from experts.

[Jo_Pitts1]

@AgnesL ,

Fundamentally, you can't 'embed a survey' in an email if it has more then one question that can be answered with a button press (i.e. if you had a question that had two answers that you could get just from a button click then you could have two buttons directing to something that captured the data from the button clicks).

So, lets get the cart and horse in the right order and ask some questions here (throwing my BA hat on, as I am frustratingly wont to do):

1. How many questions are there?
2. What type of data are you trying to capture through the questions?
3. Do the respondents need to be kept anonymous?
4. If the answer to 2. above is 'no', then do you want to leverage the data in Marketo?

Cheers

Jo

[AgnesL]

Hi Jo,

Thanks a lot for your message. 

Here are my answers

1. How many questions are there? 5
2. What type of data are you trying to capture through the questions? 1,2,3 ... and free text
3. Do the respondents need to be kept anonymous? I don't want them to be anonymous
4. If the answer to 2. above is 'no', then do you want to leverage the data in Marketo? Yes

Cheers

Agnès 

[Jo_Pitts1]

@AgnesL ,

to my earlier point about having ONE question in the email which prefills the first question in your actual survey, I received an email this morning.  It has this in it:

When I hovered over the stars, I got this URL 

Depending on which star I was on, the score parameter was changing.

When I clicked on the third star, I got this:

And yes.. if I clicked on other stars, it got set correctly - it doesn't always go to the third one.  This is exactly the approach I proposed for your situation.

Hopefully that gives you some ideas.

Cheers

Jo

[Jo_Pitts1]

@AgnesL ,

in that case, what is wrong with a Marketo form (and if appropriate) a Marketo landing page?

That'll put the data where you want it.  

You can always phrase your CTA to look like a question (how would you rate us? followed by 3 buttons 1, 2, 3), and pre-populate that first answer into your form by passing in different URL parameters based on which CTA they clicked and a little JavaScript on the browser side.

Cheers

Jo

[Zoe_Forman]

One quick fix would be to set up a Microsoft form, add the form link in a CTA button in your Marketo email. 

In the MS Form use radio buttons with your questions / answers 

You can export the MS Form replies and results in an Excel file  to analyse. 

This may help if you really are short on time and just need a quick poll and results. 

[Jo_Pitts1]

@Zoe_Forman ,

Why would a MS form be more appropriate than a Marketo form?

Cheers

Jo

[Zoe_Forman]

@Jo_Pitts1 

If the blocker was budget, time constraints or resources, such as needing the web team to set up a landing page and embed a Marketo form, the MS form can be set up in 5 minutes, and a link added to Marketo Email to get it out and capture responses.

For sure, if the blockers aren't an issue, then yes, set up a landing page and MKTO form yourself is best.

Every company is different - we don't use MKTO landing pages so all new LP have to go through the in-house web team to build and embed MKTO forms. Others may have agencies or external resources which could cost $$

[AgnesL]

Thanks! 

[Zoe_Forman]

@AgnesL how did you solve this? did you use a Marketo form for your survey 

[SanfordWhiteman · Accepted solution]

Well, you can’t embed surveys (forms) in emails, period. There’s no cross-platform support for any such thing.

You can include links to a Marketo form with Program Member Custom Fields that’s your survey, and perhaps use a set of pre-answered links to kick it off. For example, include https://pages.example.com?question1=turkey and https://pages.example.com?question1=chicken. That fills in the Favorite Poultry field. Then the rest of the questions are on the form itself.

[AgnesL]

That's indeed an option. But I really wanted to have everything in an email.

Guess I won't have any other option.

Thanks a lot for your help and time!