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How to embed a survey with several questions in a Marketo Email

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Jo_Pitts1
Level 10 - Community Advisor

Re: How to embed a survey with several questions in a Marketo Email

@AgnesL ,

in that case, what is wrong with a Marketo form (and if appropriate) a Marketo landing page?

 

That'll put the data where you want it.  

 

You can always phrase your CTA to look like a question (how would you rate us? followed by 3 buttons 1, 2, 3), and pre-populate that first answer into your form by passing in different URL parameters based on which CTA they clicked and a little JavaScript on the browser side.

 

Cheers

Jo

 

Jo_Pitts1
Level 10 - Community Advisor

Re: How to embed a survey with several questions in a Marketo Email

@AgnesL ,

to my earlier point about having ONE question in the email which prefills the first question in your actual survey, I received an email this morning.  It has this in it:

Jo_Pitts1_0-1708712590992.png

When I hovered over the stars, I got this URL 

Jo_Pitts1_1-1708712622382.png

Depending on which star I was on, the score parameter was changing.

When I clicked on the third star, I got this:

Jo_Pitts1_2-1708712672992.png

And yes.. if I clicked on other stars, it got set correctly - it doesn't always go to the third one.  This is exactly the approach I proposed for your situation.

 

Hopefully that gives you some ideas.

 

Cheers

Jo

 

SanfordWhiteman
Level 10 - Community Moderator

Re: How to embed a survey with several questions in a Marketo Email

@AgnesL please return to your thread and check responses from experts.