how many soft bounces = a hard bounce?

[Mikes_Jones]

can someone explain how many soft bounces in X amount of times it takes before MKTO gives up and labels the record as a hard bounce and therefore an invalid email?

thanks!

[Chris_Morris1]

I don't know how many soft bounces it takes to equal a hard bounce - I think that's logic that needs to be added in by the user (you and me). But I did find this thread that looks to be a good resource.

[Steven_Vanderb3]

Marketo doesn't. Hard bounces and soft bounces are different events that happen for different reasons, and no amount of soft bounces will automatically mark an email as invalid.  Only a category 2 hard bounce will mark a record as invalid automatically.

[Josh_Hill13]

Correct. They are totally different concepts.

What you may have heard is that some of us setup a system where:

• One Hard Bounce is invalidated
• 3 or more Soft Bounces in 30 days might get suspended or Invalidated

but these are flows YOU setup....not Marketo.