5 Replies Latest reply on Nov 9, 2015 3:32 PM by fc41fe788ddce484ba154b8d1608983c76a6e71f

    Cleaning Database: Email Soft Bounces

    Ande Kempf

      In my quest to clean up our database I found Josh Hill's guest blog "How to Clean Up Your Marketo Database".  The article is excellent and I highly suggest reading it if you're interested in doing some fine-tooth-comb cleaning.


      One area that I am interested in cleaning up is removing the leads who have received several soft bounces in a row.  For example, a lead whose e-mail is set up to automatically reply with a message indicating that they are no longer with a company.


      Josh suggested setting up a trigger campaign to catch these leads and changing their data value to Marketing Suspended for 30 days:


      My question is why set them to marketing suspended for 30 days?  Why not remove them from the Marketo database (but keep them in SFDC)?*


      *If I were to delete the lead I wouldn't do this using a trigger campaign - just a single campaign run.