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Re: How has a contact become unsubscribed?

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adele_briggs
Level 3

How has a contact become unsubscribed?

I am starting to learn more about the unsubscribe behaviour in Markto. We currently have a preference page set up, and I was of the understanding that the attribute unsubscribed isn't being updated correctly (I'm in the process of checking to make sure it is).

 

I have noticed a contact today with the following in their activity log:

 

Activity Type 'Unsubscribe Email'

Details: Lead unsubscribed from list unsubscribe

 

they are Unsubscribed = True

Unsubscribed Cause = System flow action for 'Unsubscribe Email' triggered

 

they haven't completed the unsubscribe form so I can't see how they have unsubscribed? The email that they received only contained the link to the preference centre form.

 

any ideas?

 

thanks

 

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adele_briggs
Level 3

Re: How has a contact become unsubscribed?

I think this may have been answered by another query I raised. It has just made sense....

 

'if someone unsubscribes from your emails through the list-unsubscribe headers in Gmail or similar, this will change the default Unsubscribed value to be True.'

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adele_briggs
Level 3

Re: How has a contact become unsubscribed?

I think this may have been answered by another query I raised. It has just made sense....

 

'if someone unsubscribes from your emails through the list-unsubscribe headers in Gmail or similar, this will change the default Unsubscribed value to be True.'

View solution in original post

SanfordWhiteman
Level 10 - Community Moderator

Re: How has a contact become unsubscribed?

That’s right.
adele_briggs
Level 3

Re: How has a contact become unsubscribed?

Thank you for confirming 😁