Our company has set up all our marketing emails as Non-Operational in order to ensure that we are complying with the new Google inbox requirements. Since Marketo adds the List-Unsubscribe header feature to all emails we assumed everything was working properly. We implemented the changes on Jan. 31.
Given the impact on non-compliance, we wanted to ensure that everything was working properly within Gmail. Since we can't send sample emails to see if the unsubscribe link is working properly (per Marketo documentation / support), our team set up deliverability tests to check using our teams personal gmail addresses. Unfortunately, in some of our emails that are set up as a non-operational emails we are seeing that the unsubscribe link does not show up in the Gmail App. However, on another email (also set up as non-operational) it is showing the link in the header of the Gmail App. When you look at both emails in the generic iPhone email app – these both have a message to unsubscribe.
It’s hard for us to understand / document if things are performing or set up the way that it should be – when we see these mismatches. In some documentation, we've found that Gmail is deciding which emails to add this unsubscribe link too. However, when I look at other emails that I have personally received I see this unsubscribe link on almost all emails sent out.
Has anyone else experienced this?
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