Gated content email

[Anonymous]

Happy Friday all,

Has anyone run into issue were a customer fills out a form for gated content and when the email is sent it goes directly into their spam/junk folder?

I have running into this with a couple of the emails for gated content form fills, does anyone have any insight as to what I can do to fix the issue?

Thanks,

Jeff

[Darrell_Alfons2]

Make sure to review:

SPF and DKIM setup

From Email Address and Reply to Email Address

Sender Name

Subject Link too may cause the email to be sent to junk

[Dan_Stevens_]

Just because it's a transactional email like this, it's still no different than if you were sending an email to a list of subscribers - it's still an email ultimately sent from Marketo.  There are several posts on the community that talk to the challenges of getting our emails into the recipient's inbox -  and most revolve around

• proper setup (mainly DKIM; SPF, not so much) - here are some great blog posts around this topic from Sanford Whiteman​:
  • http://blog.teknkl.com/your-marketo-spf-entry-doesnt-matter-unless-youre-paying-extra/
  • http://blog.teknkl.com/when-fixing-spf-breaks-everything-else-2/
  • http://blog.teknkl.com/third-marketo-users-broken-spf/
  • http://blog.teknkl.com/a-third-of-marketo-users-have-a-broken-spf-setup-hows-yours-part-ii/
  • http://blog.teknkl.com/big-companies-still-dont-know-how-to-use-spf-2/
  • http://blog.teknkl.com/a-dkim-brain-teaser-with-a-meatworld-prize-2/
  • http://blog.teknkl.com/dkim-brainteaser-answer-2/
• source of DB (not purchased)
• branded tracking links
• branded sender (separate add-on)
• shared/trusted/dedicated IP (if you're on a shared IP range with other Marketo customers who send out a lot of spam, you will be affected by this)
• content-to-image ratio
• adhering to email best-practices

Here are some related discussion around the issue you're experiencing:

Sharing, Trust, and Dedication - You and Your Sending IP

What the heck happened!? When your deliverability takes a hit

Many of our emails are bouncing due to blacklisting of Marketo's email address

Marketo blacklisted by several email services

Marketo emails showing up as BULK - with no ability to show images

Re: Major email deliverability issues

Email being sent to Junk folder

How to track if our emails are landing in Junk....

You might want to reach out to Marketo's email deliverability team to further investigate.

[SanfordWhiteman]

Thanks for all the s/o's, Dan! Here's another relevant one, just pubbed: http://blog.teknkl.com/click-tracking-vs-sender-domains/

[Anonymous]

Thank you all for the responses, they have been very helpful and my team is looking into some of the issues that may be causing our emails to go into junk/spam folders. When they have figured it out I will post the reason.

Thank you again,

Jeff