GA4 and Marketo integration

[Babu_Chikati]

Hi,

I am looking for any pointers/documentation available on Marketo and GA4 integration. Looking for possibilities, can be b-directional/one way.

Appreciate your help!

Thanks,

Babu

[Darshil_Shah1]

While there isn't a direct, out-of-the-box integration between Marketo and GA4, you can achieve a one-way data flow from Marketo to GA4 by embedding GA4 tracking codes into your web pages and emails. To read in-depth about the Markwto and GA4 integration, Check out this informative blog post: Integrating Google Analytics with Marketo.

[Babu_Chikati]

Thank you Darshil. I will go through blog post and comeback with my queries. I have one more question on using of Muchkin functions in JavaScript on webpage.

If I want to track a productId on which user is clicked , can I call a munchkin function as mentioned below with 'anyname' or I can pass "visitWebPage" or "clickLink" only in place of  'anyname'

Munchkin.munchkinFunction('anyname', {
'key': 'value',
'key':'value'
}
);

will I have any performance hit if I call munchkin function from multiple places on a specific webpage

How can I use  'anyname'  as a filter in a smart list if I can pass 'anyname' as a first parameter in munchkin function.

Thanks for your help!

Thanks,

Babu

[SanfordWhiteman]

Babu, please use the Syntax Highlighter (“Insert/Edit Code Sample”) so code is readable. I edited your post this time.

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If I want to track a productId on which user is clicked , can I call a munchkin function as mentioned below with 'anyname' or I can pass "visitWebPage" or "clickLink" only in place of  'anyname'

---

No, you can’t send arbitrary event types. You’re limited to visitWebPage and clickLink activites, though you can customize the URL structure any way you like.

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will I have any performance hit if I call munchkin function from multiple places on a specific webpage

---

No, the requests are asynchronous (obviously if you send 100s of simultaneous requests that can be a problem). 

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[Babu_Chikati]

Thank you Sanford! super helpful.

I am exploring options to get GA4 data to Marketo, not all data but handpicked attributes. We are not leaning towards dumping GA4 & Marketo data to a database and run reports/ import desired data to Marketo , but looking for options to establish a smart link between Marketo & GA4 (other than having  gaid cookie captured in Marketo Form hidden fields) so that smart campaigns can be configured.

I will go through the blog referred by Darshil and come back with my queries. Please throw any idea that you may have which will help me  to get to the solution I am looking for.

Thanks a lot!

Thanks,

Babu