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Re: Form Naming Conventions

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Michael_O_Donne
Level 2

Form Naming Conventions

Hi all, 

 

I have a query, we are about to build a Marketo form, it will be the same form e.g. FORM X  which we intend to implement across our website.

 

My question is, if all forms have the same name, how do we know which form is performing best? Is there a way to tag the form to know which page it refers from?

 

thanks

 

Michael

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SanfordWhiteman
Level 10 - Community Moderator

Re: Form Naming Conventions

Aseem, you wouldn't use Web Page as the constraint on a corporate website (i.e. non-Marketo LPs). You use the Referrer constraint for embedded forms.

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Aseem_Gupta
Level 2

Re: Form Naming Conventions

Hi @Michael_O_Donne ,

 

If same form is implemented across website (on different pages). you can add website as a constraint in filter / trigger in the smart campaign smart list. In this case you will be able to fetch prospects fills out form on  a particular page. Hence, you will be able to see which page is performing best.

 

Refer snapshot :-

sl.png

 

Thanks

Aseem

SanfordWhiteman
Level 10 - Community Moderator

Re: Form Naming Conventions

Aseem, you wouldn't use Web Page as the constraint on a corporate website (i.e. non-Marketo LPs). You use the Referrer constraint for embedded forms.

Michael_O_Donne
Level 2

Re: Form Naming Conventions

Thanks @SanfordWhiteman 

 

Sorry for the additional question, where is the referral value populated?

 

mkto.PNG

At present there is no values, where do we start to populate a referrers?

thanks

 

Michael

Aseem_Gupta
Level 2

Re: Form Naming Conventions

Thanks Sandford - right, the way I told would only work with Marketo LPs. Thanks for rectifying"

SanfordWhiteman
Level 10 - Community Moderator

Re: Form Naming Conventions


At present there is no values, where do we start to populate a referrers?

You can actually add values, even those not listed (which means they haven't been indexed yet).

 

But to get something officially indexed, visit the page in question.

 

Note you should be using [contains] here, not [is], b/c otherwise an extra query param added to the URL will break the matching.