Fills Out Form trigger...but isn't created by

[James_Glavin]

Hi all,

I'm trying to find an elegant way to have a smart campaign be triggered off the activity that someone fills out a form, but only if it's a pre-existing lead. I'm setting up campaigns triggered when a new person fills out a form (using the Person is Created trigger with the Form Name constraint), and I'd like an equivalent program for people filling in a form who already exist in Marketo.

What's the neatest way of achieving this?

[Chris_Morris1]

Could you use the 'Form Filled Out' trigger with a filter of 'Created At' to identify leads which already exist? The 'Created At' filter/constraint could have a timeframe which makes sense for your use case.

[SanfordWhiteman]

Chris's suggestion is good, but I worry about the imprecision (Marketo doesn't have the time granularity that would be necessary to distinguish between a Created At that's 30s ago and one that's 15s ago).

So I would go right to the source.  Create a hidden random field on the form like LastFormSubmissionID. When you see a Data Value Change on that field, that means, without exception, that the form has been submitted again (since the first time it won't be a change).

[James_Glavin]

That's very clever...I'm going to do some experimenting with this!

[Tyron_Pretorius]

@SanfordWhiteman good suggestion

I would also recommend using the Forms JS API (see "Set Values on Hidden Fields on the Form" section in the link below) to set the hidden field value to a new value every time e.g. GDPR Request: {{d&t timestamp}}, so that if someone submits the form multiple times this value will change and trigger your smart campaign every time using "Data Value Changes: Hidden Field contains "GDPR Request:" logic

https://developers.marketo.com/rest-api/assets/forms/examples/

[Taylor_McCarty]

This may not work at all, but just a quick thought. Could you not do a fills our form trigger with the specific form identified and then do a "not person was created" with a constraint of "form name: is not empty"? I attached a screen shot as well for visual reference. Again this may not help, but just tossing it out there.

[SanfordWhiteman]

But that won't account for people created by Form A who later fill out Form A. Nice thought, though.