Facebook Lead Ad not capturing Leads

[Anonymous]

Hello helpful community,

I have a call into Customer Support about this but have come up empty so far.  We are using a Facebook Lead Ad with the new trigger rolled out in March with the new release.  I've followed the set up instructions here:  Set Up Facebook Lead Ads - Marketo Docs - Product Docs   and the campaign instructions here: Use Lead Ads Filters and Triggers in a Smart Campaign - Marketo Docs - Product Docs.

We launched a small ad as a trial, and have received a couple of Leads, but Marketo did not pick them up.  When setting up the campaign I wanted to use the logic Facebook Lead Ad Form Is and the name of the form, which looks like it should populate as a drop down list, but nothing populated.  I changed it to Contains, but no luck.

Since Customer Support has yet to find a solution, I just wanted to see if anyone else had encountered the same, and how you resolved the issue.

Thanks!

[Anonymous]

Hi All,

I'm experiencing a unique phenomenon with this that hasn't been mentioned yet and wondering if anyone has advice. When a known Marketo Lead fills out one of my FB Lead Ad forms the Smartlist trigger, and filter (when in Database) are working. But, I am not receiving new, unknown leads through this same process.

Any tips? Or questions to help direct the conversation?

Thanks!

Brett     

[Gary_Yoshimura]

Hi Brett - Did you ever resolve this? I might be seeing the same issue. Thanks.

[Anonymous]

There were several little hurdles we had to jump through.  One was, I had to be the admin of the facebook pages  that the facebook Lead ads would be placed on.  The other was, we had to do a test with the facebook lead ad so that in Marketo we could even see the Facebook Lead Ad name in Marketo.  Is Marketo automatically seeing your facebook lead ad?

If you are seeing the form name then the other thing we do is setup the trigger campaign as well as a backup batch campaign.  Sometimes we have found the trigger doesn't work all the time which leads to some ads remaining in Facebook and not crossing over to Marketo.  But the batch campaign always picks them up for us.

[Kathryn_Hayward]

I'm also having the same issue, have checked admin access, form fields etc and no luck.

For some reason it happens randomly on some campaigns and not others.

[Anonymous]

I found if I go back and do a test thru facebook and Im in the facebook system as a lead then the lead ad form name populates in the dropdown for me to trigger off of. 

[Kathryn_Hayward]

Mine is strange as the Form in the Trigger Campaign shows as valid (doesn't give the red squiggly line).

Luckily its a small budget campaign so I can auto import the leads generated.

[Joey_Forcelli]

Facebook lead ads are not working for me either.

I have authorized the account, selected the page I wanted to manage, activated the campaigns and ad-sets.....nothing.  I do not see (in FB) that there is an established connection.  None of my forms are showing up in smartlists nor are my test leads coming through.

[Anonymous]

I recently went through this as well.  I had to ensure I was an admin on the Facebook pages and on the Ad Manager.

[John_Westley]

Kristen Yanchak​ I'm having the same issue with the form name not populating for the trigger.

When I typed it in manually it won't allow me to approve the smart campaign because of the red squiggly line.

Were you able to approve the campaign?

[Anonymous]

I could never get it to populate, and I still feel like that's the crux of the problem.  If you change the operator from 'is' to 'contains' it will let you approve the campaign.  However, that still didn't end up working for us unfortunately.  According to the service desk, the form will populate in a pick list on the campaign once one lead has gone through, but that also seems counter to me to how Marketo works in other areas.

[John_Westley]

Kristen Yanchak​ I actually got it to work this morning!

And by "it" I mean everything. The form populating in Marketo and the leads going into Marketo.

For me the problem was that I was testing the form without the FB campaign being active. Which I believe was causing it to not be seen by Marketo.

So when I turned on the Campaign but kept the Ad Set paused Marketo was eventually able to see the form and then everything worked properly.

I'd be happy to chat or do a screenshare if you need more info.

[Hazel_Pinheiro]

Thanks John this solved the issue for me too.

For what it's worth, my learnings from setting up Facebook lead ads (so far) are:

1. Don't worry about putting any field IDs on the form - the default option of "none" seems to work

2. Set up the ad in Facebook ad manager. Before testing the ad, place the order but Turn the AdSet OFF and leave the Ad ON. It cannot be the other way around, otherwise the form will not appear in Marketo drop down lists.

3. To test the ad, in Facebook ad manager preview the ad on mobile device (sends notification to mobile).

4. Set up the Marketo campaigns to monitor filled out Facebook lead ad form xx (it should now populate in marketo). There are no utm codes sent through from Facebook so I added campaigns in Marketo to add the utm code values relevant according to which form has been completed.

[Anonymous]

How did you make your Facebook Lead Ad work I am having issues with the one we just went live with. Everything was set up properly and I even had my consultant check the campaign - now it is not working. Please assist!

[John_Westley]

Hey Christina ... need some more detail to troubleshoot.

Do you have screenshots on your FB & Marketo setup?

[Anonymous]

Needed feedback on getting lead ads to work. Have setup launch point and authorised the integration email and granted it admin access to the ad accounts in Facebook. However when pushing leads, am unable to see the lists in the existing audience drop down. Have couple of existing lists for one ad account which works fine, but it doesn't work for the second ad account. Any thoughts on why the existing list doesn't show in the drop down when pushing leads from marketo? Any idea why it works for one ad account but not the second one (note, the new list, gets sent to 1st ad account instead of where it should be going, which is the 2nd ad account) - yes am selecting the correct ad account when pushing leads?

[Anonymous]

John: I was able to get it working I had to add a constraint to pull data into Marketo.

[Tyson_Jurgens]

Se helpful! Thanks John, I was having the same issue and this solved it perfectly!

[Aida_Kamber]

When you say you "turned on the Campaign," do you mean on the Facebook side?

Thanks!

[John_Westley]

Aida Kamber​ correct. That way I could submit the form from the preview in ad manager. Which I believed caused Marketo to see the connection. Then I was able to get the Facebook form to show up in my smart list.

[Aida_Kamber]

I was also able to make our connection work. The ads are performing REALLY well.

How has your experience been with Facebook Lead Ad forms?