Email Performance link report shows strange data

Vlada_Prasolova
Level 5

Email Performance link report shows strange data

We are sending comuunity newsletter once in a month and in 2 months in a row email link performance shows really strange data
0EM50000000Sfc3.jpg
while google-analytics shows only 715 pageviews of the same story

and the same thing happen in the July issue:
0EM50000000Sfc8.jpg
and again, GA says, only 5995 page views

moreover, our top-stories has never ever received that many clicks neither before, nor after that
i feel there is some kind of mistake, but i don't know how it can be explained
Tags (1)
1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: Email Performance link report shows strange data

That is a pretty wide difference. A couple of thoughts I've seen elsewhere:
  • email spam programs have been clicking on every link to test for malware
  • people do tend to click multiple times
  • check with Support if there is an error on your instance or with the coding.