Send email to 1/2 of list on one day, send to remaining 1/2 on another day

[Anonymous]

I am looking for the best way to send an email to half of my list on one day and the other half on another day. For example, I would like the first email send to be on Tuesday at 10:00 am to half of my list, and the second email send to be on Sunday at 7:00 am. What is the best way to accomplish this?

[Scott_McKeighe2]

Hey Carrie,

There are a couple of ways to do that. It really depends on how you want to build the Program, if you want it to scale/send over time, or if it's a one-time (and so on).

One way would be to create a campaign that uses Random Sample to split your contacts in half (adding them to static lists). Then, you create scheduled campaigns to send your email to either list whenever you want (such as 10AM Tuesday for List A, 7AM Sunday for List B). And you don't have to use Random Sample; you could use whatever qualifying criteria you want and have Marketo send leads to lists based on those for your send.

[Anonymous]

Carrie - you might already know this, but an A/B test would be great for the current scenario you mentioned. E-mail Programs would allow you to do so, and it's extremely straightforward to split your list into half and half, along with scheduling the e-mails to go out at different times. Here's a couple of related articles that explain more on this:

https://community.marketo.com/MarketoArticle?id=kA050000000LC7bCAG

https://community.marketo.com/MarketoArticle?id=kA050000000LC8FCAW

Hope this helps. Thanks!!

[Josh_Hill13]

Random Sample will work best if you care about that. You will do what Scott suggests.

See my Guide for the visual process of this:
http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/

[Anonymous]

Thanks for your recommendations!