Email Deliverability Consultant Recommendations?

[Conor_Fitzpatri]

I believe M1 or at least that is what it says in our admin panel.

[SanfordWhiteman · Accepted solution]

If you are having Marketo sign email, but your DKIM DNS record does not exist -- and m1._domainkey.longboardmutualfunds.com does not exist -- that's going to be very bad. It's a mandatory PERMFAIL for DKIM.

Since I don't have access to your Mkto instance, I took the absence of the DKIM record to mean you weren't attempting to sign. Not signing means your mail will lack that little "oomph" of accountability+certification that can get it in the inbox if it is otherwise on the edge.  But simply sending unsigned mail isn't going to mark all your outgoing email as spam.  The majority of email across the net, bear in mind, is not signed.

On the other hand, telling Marketo to sign without having a corresponding DNS record so recipients can verify the signature is a disaster.  Sounds like your problem right there!

[Conor_Fitzpatri]

Ahhh, I think I understand now. This stuff is a different language to me so I really appreciate your help!

[SanfordWhiteman]

Definitely have your DNS admin immediately create the TXT record m1._domainkey.longboardmutualfunds.com as indicated in the Marketo UI.
Then retest.

[Conor_Fitzpatri]

This is a little off topic, but definitely related. After reading Sanford Whiteman​​'s excellent articles​, it does appear our SPF and DKIM are set up properly (our email domain is longboard-am.com, not longboardmutualfunds.com) so I rechecked our sending IP through MultiRBL.valli.org and noticed it is on 24 blacklists including SpamCop and SpamCannibal! Do you guys have any recommendations for fixing this?

[Geoff_Krajeski1]

I would work with Marketo's Deliverability consultants to help your reputation and dig in deeper to the issues that may surround your blacklisting(s)!

Additionally, you need to check and weed out your spam traps from emailable records.

Make sure that you've created a Smart list that includes only those NOT in:

• Email Address = Not Empty
• Unsubscribed = False
• Marketing Suspended = False
• Black Listed = False
• Email Invalid = False

[Conor_Fitzpatri]

I've reached to my CAM to set up some time with them. Thanks again everyone for the help!