Email clicks scoring best practice

[Nurture_Ninja]

It appears that in the way our scoring model is set up, there are no constraints on email clicks. We've had a few leads click the same link in an email 8-10 times within a span of 3-4 minutes, resulting in them being scored too high. What is the best practice for limiting the maximum number of email clicks for scoring purposes? Thanks.

[Katja_Keesom]

There's a few things you can consider here:

• Ensure you have bot activity monitoring or suppression switched on so you can exclude mailscanner clicks from scoring.
• Do not score on every single link click, but focus on your CTA specifically. You may even want to score on program status changes rather than actual clicks.
• Indeed restrict your smart campaign to run only once per hour or similar.