Re: Email clicks not being tracked but webpage visits are

PennyH
Level 1

Email clicks not being tracked but webpage visits are

We recently sent an email campaign; the main CTA was a click to a Marketo Landing Page.

In the reporting I could see, of the people who were sent the email 30 people had visited the webpage ( activity: Visit Web Page recorded), but no email click was recorded, the open was recorded.

I did ask Marketo Support about this, and they explained that these customers would have disabled email click tracking but accepted web tracking.

Has anyone else experienced this? Are there any good articles on this topic?
Also, is there anyway to work out what % of our customers have disabled email click tracking?

( The Marketo Landing Page was not shared any other way and these clicks did follow the email send and open activity).

Thank you

2 REPLIES 2
uditmathur
Level 7 - Community Advisor

Re: Email clicks not being tracked but webpage visits are

Hi @PennyH ,

Are you using a token to display the webpage URL?

PennyH
Level 1

Re: Email clicks not being tracked but webpage visits are

Hi @uditmathur 

Thank you for commenting. 

No, I am not using a token to display the URL. 
Although I had 30 missing clicks, I did get 700 that were tracked.