New to Marketo here! Where can I find Marketo supported benchmark metrics to measure our click to open, and open rates for our industry? (Financial Services)
I've checked this doc: The-new-metrics-for-email-marketing.pdf, but it's not specific to industry. Any suggestions?
Not sure marketo has one broken out by industry. I like the one mailchimp provides:
We ran a Marketo email marketing benchmark study last year and are running a new one this year.
You can download it here: knak.
It doesn't have specific industry breakdowns but we will try and get that this year. If you'd like to contribute to this years study, please do so here: 2019 Marketo Email Marketing Benchmark Report Survey
We rely on the data provided by Smart Insights here: https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-e...
Additionally, we maintain an internal benchmark report of our email campaigns for different subscriptions, regions, and audiences.