I have a small B2B newsletter that I moving into my Marketo instance. The data is not synced, so we have to manually add a static list every quarter when the newsletter goes out. The issue is that there are people on the static list that have unsubscribed in our previous platform. The source of our data does not manage unsubscribes, so we've always had to manually manage this to comply with CASL. My question are: 1. If I upload the unsubscribed people in a one-time static list with their preference set as unsubscribed is true, will I have to do this every time I add a new static list? (note: our static list does not indicate preferences) 2. Is there a faster/more efficient way to manage it? Appreciate your help! ... View more

I have a short pre-header (23 characters). When I do inbox preview testing, I see my additional text from my email being pulled in also. Is there a way to prevent/hide that without extending my pre-header or changing my email layout? #pre-header ‌ # ... View more

Probably a basic question, but I'm struggling here. In my newsletter, I have a handful of links. In the Email Link Performance report, I can see how many times each link was clicked, but can i deepen the results to see how many people clicked more than one of my links? How would I do that? Thanks! ... View more

My email program has 2 different emails based on segmentation (by region). I want to perform an a/b test on both: - Email 1 - a/b test subject line - Email 2 - a/b test whole email I recall you can nest an a/b test for a landing page, but can you do that for an email too? Is this possible, or do I have to create a new program for Email 2? Note: the content is already dynamic for language Thanks! ... View more

Hi, New to Marketo here! Where can I find Marketo supported benchmark metrics to measure our click to open, and open rates for our industry? (Financial Services) I've checked this doc: The-new-metrics-for-email-marketing.pdf, but it's not specific to industry. Any suggestions? Thank you! ... View more