Create a token with a URL embedded?

[Anonymous]

I'm trying to set up a token that populates someone's URL that we gathered from a landing page. However, when I send myself test emails, the URL shows up, but doesnt have a link attached to it. Is it possible to populate the link embedded into that token?

[Anonymous]

What exactly do you mean? You mean on a landing page a person fills out "www.mycompany.com" and you save it as a Lead token? Or do you mean you set a My token with a URL?

You can refer to this reference article to see the difference between the types of tokens, if you are doing a My token. 

Either way you're doing it, you can change the token into a hyperlink. There is definitely a way. BUT a trickier question is which methodology you choose if you're trying to track the link. Like that article I posted says, text tokens don't have Marketo click tracking in the email. If it's a rich text token, that will be tracked. If you're using a Lead token, there are a few different options for how to make a link.

The following in the HTML of the email would be one solution, but I believe the link would not be tracked:

<a href="{{lead.websiteURL:default=http://example.com}}">{{lead.websiteURL:default=http://example.com}}</a>
 

Best,
Edward Unthank
Marketing Operations Specialist
Yesler
 

[Anonymous]

Thanks for your reply. I'm not too concerned about getting a link tracked.

What we are doing is sending out a thank you email with their company URL populating through the token. When the token is populating in our email, it's showing up without a hyperlink. I can't figure out how to include the hyperlink because the URL is dynamic and will change with every email that is sent to match the customer's URL.

[Anonymous]

Sure! In that case, it's easier. 

You can open the email in the normal WYSIWYG editor. Select the text that you want to become the link, then click the button to insert/edit link. As the link URL, put the following:

http://{{company.Website}}

Note that this is dependent on how accurate that field is for all of your leads. If the field isn't complete for all leads, that will end up being a broken link, or might populate with something presumptuous like google.com. 

 

Best,
Edward Unthank
Marketing Operations Specialist
Yesler

[Anonymous]

Thank you!