Create a token with a URL embedded?

Anonymous
Not applicable

Create a token with a URL embedded?

I'm trying to set up a token that populates someone's URL that we gathered from a landing page. However, when I send myself test emails, the URL shows up, but doesnt have a link attached to it. Is it possible to populate the link embedded into that token?
Tags (1)
4 REPLIES 4
Anonymous
Not applicable

Re: Create a token with a URL embedded?

What exactly do you mean? You mean on a landing page a person fills out "www.mycompany.com" and you save it as a Lead token? Or do you mean you set a My token with a URL?

You can refer to this reference article to see the difference between the types of tokens, if you are doing a My token. 

Either way you're doing it, you can change the token into a hyperlink. There is definitely a way. BUT a trickier question is which methodology you choose if you're trying to track the link. Like that article I posted says, text tokens don't have Marketo click tracking in the email. If it's a rich text token, that will be tracked. If you're using a Lead token, there are a few different options for how to make a link.

The following in the HTML of the email would be one solution, but I believe the link would not be tracked:

<a href="{{lead.websiteURL:default=http://example.com}}">{{lead.websiteURL:default=http://example.com}}</a>
 

Best,
Edward Unthank
Marketing Operations Specialist
Yesler
 

Anonymous
Not applicable

Re: Create a token with a URL embedded?

Thanks for your reply. I'm not too concerned about getting a link tracked.

What we are doing is sending out a thank you email with their company URL populating through the token. When the token is populating in our email, it's showing up without a hyperlink. I can't figure out how to include the hyperlink because the URL is dynamic and will change with every email that is sent to match the customer's URL.
Anonymous
Not applicable

Re: Create a token with a URL embedded?

Sure! In that case, it's easier. 

You can open the email in the normal WYSIWYG editor. Select the text that you want to become the link, then click the button to insert/edit link. As the link URL, put the following:

http://{{company.Website}}

Note that this is dependent on how accurate that field is for all of your leads. If the field isn't complete for all leads, that will end up being a broken link, or might populate with something presumptuous like google.com. 

 

Best,
Edward Unthank
Marketing Operations Specialist
Yesler

Anonymous
Not applicable

Re: Create a token with a URL embedded?

Thank you!