[Coffee Break] TODAY - Best Ways to Use

[Jon_Chen]

This Coffee Break is now over. Thanks for joining us and stay tuned for future sessions!

Unlock the power of Adobe Marketo Engage's Engagement Map! Streamline campaign management with intuitive visuals, maintain compatibility with existing Smart Campaigns, and enjoy full feature parity. It's a complimentary feature for all users, offering flexibility, functionality, and the sophistication of Marketo Engage in a visual format. Elevate your marketing efforts effortlessly!

Register now and join us for an interactive Coffee Break filled with practical tips, strategies, and a dash of marketing magic. RSVP today for event email reminders and a calendar invitation. 

This text-only event takes place on the Marketing Nation Community. Post your burning questions, hot tips, key takeaways, and let’s chat about them! Our experts will be interacting live for that hour, but the conversation can continue!

For some guidance, here are some sample topics you can ask these experts about:

• Do I have to rebuild all my campaigns in Engagement Map?

• Do I have to pay additional for Engagement Map?

• What are the primary use cases for Engagement Map?

• Will I have to re-learn how to build a Smart Campaign?

• How is this different from other visual builders?
• Is Engagement Map supported in programs?
• What are the different elements of the Engagement Map?

Please check out the recommended resources below to get you up to speed before the Coffee Break:

• Adobe Experience League Documentation
  
  • Engagement Map Overview
  • Engagement Map Tab
  • Engagement Map Settings Tab
• Adobe Experience League Video Tutorials
  • Engagement Map Overview
  • Nested Campaigns
  • Error Detection and Resolution
• Marketing Nation Community - Engagement Map Blog Announcement
• Marketo Engagement Map with Community Advisor Vinay Kumar
• India VMUG - Sneak Peak into Engagement Map

IMPORTANT NOTES

• Please note this is a TEXT-ONLY event, meaning that there will be no webinar, video call, or recording. All questions and answers will occur on this thread! 

• If you cannot make the live Q&A, you can still ask your questions in advance using the above Community thread link.

REQUIREMENTS TO PARTICIPATE

• Must be signed into the Marketing Nation Community during the 1-hour period
• Must post an Adobe Marketo Engage question or comment on Engagement Map
• Must tag any or all Engagement Map experts in your question (@ttseng , @Darshil_Shah1 , @AjayS)
• You can ALSO post your question or comment to the Q&A session in advance if you are unable to attend the live event
• Please note this is a TEXT-ONLY event, meaning that there will be no webinar, video call, or recording. All questions and answers will occur on this thread!

[Jon_Chen · Accepted solution]

Hi Everyone,

The Coffee Break is now over. Thanks everyone for attending this session, whether you asked a question, commented, or just simply viewed what other people were saying, we appreciate you taking the time to join us. We'll keep you posted on any future Coffee Break topics down the line!

[derelict_wombat]

Any plans to allow the engagement map to visualize at the program level?  One of the challenges i've had is trying to explain how smart campaigns under a program are interconnected.  I've love to see this as added functionality. 

[nikkiwhang]

@derelict_wombat This is not currently in our roadmap, but it is something we get asked about a lot! We'll definitely be taking into consideration for the future. 

[joyd1216]

In the future do you imagine a subscription function added to engagement maps? So when something in the campaign is updated, it sends an updated documentation to relevant persons? @ttseng , @Darshil_Shah1 , @AjayS

[nikkiwhang]

Hi @joyd1216 interesting suggestion. That is not currently in our roadmap. Can you tell me more about the use cases that would help you with?

[joyd1216]

Often times changes in flow steps or targeting has to be documented externally or within the notes of a campaign. Most Marketing Managers don't get that into the weeds of Marketo, so would be nice for them to be able to visualize the change that has been made and also be another step for QA. We can of course export and send to them manually, but having a subscription would prevent that extra step for Ops. Just a thought! 🙂 

[Danielle_Wong]

To go along the lines of this idea, version history would be good and an audit log where I can see all the changes done to the smart list or flow steps would be helpful especially when there are multiple team members working on it. 

[ttseng]

@Danielle_Wong Thanks for the suggestion! If you are an Admin user you have the ability to see an audit trail of changes made to Smart lists and Smart Campaigns.

[nikkiwhang]

Thanks @Danielle_Wong for the feedback! I'll definitely note it down for our product team discussion in the future. I agree, that would be an interesting use case.

[AjayS]

Question: Do I have to rebuild all my campaigns in Engagement Map?

Answer: No! Engagement Canvas will launch with full backward compatibility. With the click of a button, you’ll be able to see each of your existing campaigns in the visual Engagement Canvas interface.

[Danielle_Wong]

@AjayS @Darshil_Shah1 

Will there be a way to export the engagement map while showing all the details of the smart list and flow steps?

[ttseng]

Hi @Danielle_Wong Currently the export functionality allows you to export the tree and the information contained within its nodes. 

[Danielle_Wong]

When i export a smart campaign engagement map, there are flow steps that are cut off and end with "..." without showing the full asset name, and also "and 1 more attribute" is shown. I would want this to be shown in an export, otherwise the map is incomplete to my stakeholders. 

[ttseng]

@Danielle_Wong Thanks for sharing your feedback. Currently there are length limits on the information that can be displayed in each node but we will look into solutions for your use case.

[AjayS]

Question: Do I have to pay additional for Engagement Map?
Answer:  This feature is free of charge and available to all Marketo Engage users, both current and new, regardless of their subscription plans.

[Darshil_Shah1]

The below pointers should shed some light on "How the Engagement Map is different from other visual builders?"

There are 3 key things that set Engagement Canvas apart:

• Flexibility – Easily manage and validate interconnected or deeply nested campaigns with visualization
• Functionality – All visuals are out of the box, making it easier to use; the nested structure allows users to dive into and get the whole picture
• Power – You maintain all the existing complexity of Marketo Engage, now presented visually.

[jwhite]

@nikkiwhang , @ttseng — Broken links. Heads up there may be an issue with the reference links you have in you documentation research section. The top two links do not work for me—Engagement Map Overview and Engagement Map Tab. These both open a blank tab with the following message:

• about:blank#blocked

[Jon_Chen]

Hey @jwhite Thanks for the callout. I have updated the Engagement Map Overview link to the correct page. The Engagement Map Tab link seems to work for me. It should link out to this page.

[robynhatfield]

What are the best ways to use and get the most value from the Engagement Map? 

[AjayS]

Hi, @robynhatfield 

One of the best ways to use and get the most value from the Engagement Map is to apply it to complex smart campaign logics that involve multiple flow with choices or nested campaigns. The Engagement Map allows you to visualize and manage the relationships and dependencies among your campaigns, as well as monitor and optimize their performance.

Some of the key benefits of using the Engagement Map are:

• Flexibility: Easily manage and validate interconnected or deeply nested campaigns with visualization.

• Functionality: All visuals are out of the box, making it easier to use; the nested structure allows you to dive in and get the whole picture.

• Power: You retain all the existing sophistication of Marketo Engage, now in a visual format.

Here is the documentation on how to use Engagement Map with nested campaign.