Champion Tips and Tricks with Jess Kao

[Jon_Chen]

In this edition of the Champion Tips and Tricks series, we asked Marketo Champion, Jessica Kao, to share her Top 3 Best Practices for using Marketo.

Let us know what you think in the comments below.

[JD_Nelson]

Combining tip 2 and tip 3 leads to simplified first touch and multi touch attribution -- of sorts. Great food for thought. love the use-case examples!!

[Amy_Goldfine]

I hadn't thought of those use cases for a Campaign Report, love it!

[Beth_Massura]

Great tip about the ways to set the acquisition program! Reminder for folks that if you're using a Marketo form embedded on a web page (vs. in a Marketo landing page), you must use the flow step to capture acquisition program.

[Chris_Wilcox]

Good stuff as always @Jessica_Kao3, diving into Campaign Reports asap!

[Jackie_Potts]

Great tips Jessica! Love custom columns

[Heather_Correa]

Love custom columns. They helped me create several reports. 

[Natalie_Kremer]

These are great tips and I love the insight into different types of reporting!