Champion Tips and Tricks with Darrell Alfonso

[Elise_Hudson1]

In this edition of the Champion Tips and Tricks series, we asked Marketo Champion, Darrell Alfonso, to share his Top 3 Best Practices for using Marketo.

Let us know what you think in the comments below.

Check out the rest of the content featured in the Video Link : 2510

[Reid_Nichols]

Good to know!!

[Marcia_Kerber]

Great video, thanks for sharing your tips Darrell!

[Anthony_Figgin1]

Great stuff Austin User Group​

[Jessica_Kao3]

Channels and successes something so simple yet so important and powerful especially for reporting  Silicon Valley User Group​ #SVMUG

[Nina_Valtcheva5]

Data normalization is so important to keeping a clean database - great tips! #svmug​

[Abhishek_Chand2]

Great and extremely important tips, thank you!!

[Gally_Articola]

Awesome, thanks for sharing!

[Ashley_Langfor2]

Great post Darrell!

[Ariel_Sasso]

Thank you, Darrell!

Here is our contact form if anyone else is interested in automated campaign/workflow/sync/field mapping testing

Automaton - Marketing Technology Stack Testing Tool

[Darrell_Alfons2]

Hey Sam, so while you can setup recurring batch campaigns to test flow steps and alerts, things like that, many of the key tests you would want to run would require developer support, like form fills.

One of my friends actually developed an auto testing tool which I think is fantastic, direct message me and I'll put you in touch!

[Sam_Watkinson1]

I'd love to see some examples of automated testing on these campaigns, is there a way to automatically run a lead through these campaigns and send an alert on success?

[Karan_Hari3]

Thanks for these Tips and Tricks Darrell Alfonso​. I totally agree with all the above points and specially about the point on testing. Regularly testing  critical forms and campaigns are extremely important. Thanks again for sharing. Look forward to read through the champion eBook too.

[Christina_Lefeb]

Thanks, Darrell. Totally agree with tip #1 - taking the time to define the statuses and what success is before just setting them willy nilly - will take more time in the long run to re-do work!
#mplsmug​

[Julia_Brocato]

I'd love to see more on how you employ data normalization campaigns, sounds like something i'd like to implement the right way!

[JD_Nelson]

well played, sir! Data Normalization campaigns are life-savers!

[Ravi_Ansal2]

Thanks a lot for talking about data issues.

[Chris_Saporito]

Nice job Darrell! I definitely agree about getting buy-in from all stakeholders on what success is.

[Amanda_Thomas6]

This is great! Thanks, Darrell Alfonso​! I think #2 is so important, definitely something worth while! We use an automated dialer, which we wouldn't be able to use without data normalization.

[Daniel_Ferenc]

Good points! While seems obvious, I think your point #1 is the most important. Get all stakeholders on the same page.

[Darrell_Alfons2]

Thanks all!