Can someone contact Marketo and get their email address black listed from all Marketo instances?

[Srujan_Vishwana]

Hello Marketing Nation folks,

Just a Food for thought question. Is there a way that someone can reach out to Marketo directly and get their email address blacklisted so that any organisation using Marketo cannot send them emails (both Marketing and Operational emails)?

Would love your thoughts Wyatt Bales​ Josh Hill​ Sanford Whiteman​

Regards,
Srujan

[Srujan_Vishwana]

Thanks Sanford Whiteman​ Kiersti Esparza​ Becky Miner​ Grant Booth​ Josh Hill​ Wyatt Bales​ for your contributions.

[Kiersti_Esparz1]

Yes, at Marketo we block mail to both full email addresses and domains in some cases.  We may add the full email address to our global blocker for someone who has requested to receive no mail from Marketo customers.  We often will get these requests to abuse@marketo.com.  And, if we identify a domain that is being used as a spam trap or other area that is risky to send to we will block the full domain from receiving mail. 

[Becky_Miner]

This is usually done at the lead's company level spam filter. I have run into instances where a company is not receive any emails from us because they have blocked all emails sent via Marketo. We have a dedicated IP address that we use with Marketo. I had to work with the company's IT team and assure them that we were the only sender that would come from this IP and that we pay for this exclusive right. The receiving company was able to adjust their filter to only allow emails from our dedicated Marketo IP through their system.  I have never run across someone contacting Marketo to take their company off.  This is usually done at the receiving company level with their support/IT team who monitors all incoming email.

[SanfordWhiteman]

I have never run across someone contacting Marketo to take their company off.

I have... it's possible, whether people take advantage of it is another question.

assure them that we were the only sender that would come from this IP and that we pay for this exclusive right.

To be fair, that's until you stop using Marketo and that IP gets reused.

[Becky_Miner]

"To be fair, that's until you stop using Marketo and that IP gets reused."

That is correct.  When we started using Marketo, we announced our IP change to our email recipients and we plan on doing it again if we ever need to change IP addresses.  One specific company contacts me quarterly to make sure we still own the rights to that IP address.

[SanfordWhiteman]

OK. FTR, the better way to whitelist is to allow only email that's signed with your DKIM key. This signature can't be forged and doesn't depend on a specific IP address.

They may not have the technical ability to do this, however.

[Wyatt_Bales4]

A question I'm sure Kiersti Esparza​ may be familiar with.

[Kiersti_Esparz1]

Thank you for the tag!  I answered in a direct reply to the question.

[Grant_Booth]

If an email address hits a spam trap, I believe Marketo unsubscribes it globally, but I'm unaware of a process by which they remove the address from all Marketo databases by lead request.

[SanfordWhiteman]

Yes, this is possible. (It would be a domain owner, though, not an individual address within a domain, AFAIK.)

[Josh_Hill13]

Marketo, as with all proper ISP/ESPs, has abuse@marketo.com and postmaster@ and DMARC setup to allow people to get removed.

I wasn't aware that Marketo would block an email address from ALL instances, just the one where it exists now.

Marketo will handle abuse complaints in the background and does not show you the list of people unless you search for Unsubscribed Reason=system request which usually indicates that.

If someone requests, I will block their entire domain in my instance.

[SanfordWhiteman]

I wasn't aware that Marketo would block an email address from ALL instances, just the one where it exists now.

There's a pre-blackholing option. I don't know how many people have taken advantage of it.