Block empty email from list import

[Kim_Gandy1]

Email address is a required field for all Marketo leads. However when my team imports a list, if their is a lead with email empty, but other fields are filled (name, address, etc), Marketo will create a new lead ID. How can I block empty email address leads from importing into the system from a list? It's creating useless leads in the database.

[Darrell_Alfons2 · Accepted solution]

I do not believe you can block it outright.

But you could setup an instant alert or cleaning smart campaign.

If lead is created and email address is empty, the flow step would be to alert you so you can review it, or the flow step could be to delete the lead so you wouldn't have to worry about it.

[Alexandra29]

@Darrell_Alfons2 Hi! Would you be so kind to provide details how can I alert myself if a colleague imported a new person with empty email address thru import list? Thank you!

[SanfordWhiteman · Accepted solution]

This thread is 7 years old, so you shouldn’t expect answers from original recipients. In the future, when threads are > 1 year old please open a new thread. You can link back to the old one for reference.

What you want is a trigger on Person is Created w/constraint List Name [is not empty], and a filter on Email Address [is empty].

[uditmathur]

Hi @Alexandra29 ,

Your campaign should look something similar to this

Smart List

Flow

Hope this helps 😊