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Thought I'd resurrect this post... Some of our departments are using Marketo to create the email assets, sending themselves a "sample message", and then forwarding it to our internal (e.g. staff) listserves. The purpose is just to use our module-based templates and the WYSIWYG editor - they want the "pretty" layout, but do not have HTML developer resources. Anyone else currently doing something like this?
My understanding is that having distribution email addresses such as listserves in our lead database was in violation of our contract with Marketo since it isn't following the spam laws to allow individual unsubscribes. Does it make a difference that it's internal contacts? On a few select internal mailings that are delivered via Marketo we mark them as operational, but that doesn't seem like a good idea on a large scale.