Benefits of Zoom Integration

[Catzilla]

Hi all,

My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom.

Am I understanding correctly that the integration would enable us to keep this same approach, and see the number of registrants in Marketo?

[Ishita_Chawra]

Hi, 

Yes, you can track and engage with registrations in Marketo. Also, you can do the following:

1. You can also register for webinars from Marketo post integration
2. Have history into webinar registrations and interactions

3. Seamlessly pass registrant information from Marketo to Zoom

4. Possible Customization 

5. Enhanced integration, personalization and automation options

For reference: Here is setup video: Marketo (zoom.us)
Other resources:
Enrich Your Marketing Campaigns with a Zoom Webinars-Marketo Engage Integration | Zoom

https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0067042#h_01G40WG4TPX4TCCDG88KQSAP...

[Catzilla]

Thanks for the links, these are helpful!

[SanfordWhiteman · Accepted solution]

My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom.

Am I understanding correctly that the integration would enable us to keep this same approach, and see the number of registrants in Marketo?

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If you use the integration (which I highly recommend) you won’t be using Zoom registration pages anymore.

Your registrations flow first into Marketo programs via Marketo forms. Then the registrant info is instantly synced to Zoom. When you the webinar is over, the attendee and no-show data is synced back into Marketo, changing people’s Program Status accordingly. 

[Catzilla]

Gotcha, okay! That's good to know, as that would change some of our processes. Thanks!

[Catzilla]

Could you explain some of the reasons why you'd recommend the integration? I have a feeling that after learning we'll need to change our processes this will be a harder sell for my organization. 

[Ishita_Chawra]

Per @SanfordWhiteman's comment it is highly recommended to have the integration. Integration will unlock many automation features like registrants' history which you could use for further nurturing or understand their collective engagement.  

Use Marketo landing pages, send follow-up emails and all these engagements - page visits, email open, click will be tied to lead activity history and collectively reported. 

I hope this helps.

[SanfordWhiteman]

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Could you explain some of the reasons why you'd recommend the integration? I have a feeling that after learning we'll need to change our processes this will be a harder sell for my organization. 

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Can’t imagine running a marketing organization without being able to see registration and attendance in my marketing tool alongside other activities.

The ability to customize registration forms and personalize event-related emails, to and track people’s activities on my domain, are all cherries on top.

[Neha8]

Hi, 

You cannot view the registrations from Zoom to the Marketo program, if there is a Zoom link on the Marketo program where the form is added all the registrations can be viewed on Zoom only.

After the post-webinar, we can manually add those attendees/non-attendees fetched from Zoom to the email program of the same webinar. 

[SanfordWhiteman]

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After the post-webinar, we can manually add those attendees/non-attendees fetched from Zoom to the email program of the same webinar. 

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People accidentally created on the Zoom side will be created in Marketo after the webinar with the source Event partner. In a proper setup you should not have to manually add anyone to the program (unless it’s during the registration phase).